No power? Local firms urged to adopt energy management solutions

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Emerson Network Power Philippines country manager Hans Voltaire Bayaborda Emerson Network Power Philippines country manager Hans Voltaire Bayaborda[/caption] Hans Voltaire Bayaborda, country manager, Emerson Network Power Philippines, said in a recent press briefing that telcos, in particular, ought to have a fool-proof contingency power plan as reliability is a key aspect for the telecom industry. ?From wireline to wireless, systems should be in place to protect telecoms from unplanned outages, unexpected spike in demand, and next dominant technologies,? Bayaborda said. Aside from power interruptions, Bayaborda said the high cost of electricity in the Philippines is serving as a major challenge to the booming local economy. In a presentation, Bayaborda said Manila ranked ninth highest among 44 distributors globally — and the most expensive in Asia — with an average of $0.24/kwH in 2013. ?Rising electricity costs can be disadvantageous for businesses. IT managers need energy efficient solutions that will keep their data centers and facilities in optimum performance while saving on energy and lowering electrical cost,? he said. Russell Perry, senior director for marketing and solutions at Emerson Network Power in Asia, said his company?s DCIM (data center information management) approach could help local firms manage the complexities of managing their IT infrastructure. Perry stressed, however, that DCIM is not only applicable to businesses that have traditional data centers. ?It is as relevant to big business as it is to small businesses. SMEs are now competing on a regional basis and there are pressures and complexities all over,? he said. Emerson, which is based in St. Louis, Missouri, said it recently released a ?forward-looking? global report on data centers that identified the industry?s vision of the data center in the year 2025. The results range from the expected ? increased utilization of the cloud ? to the ambitious ? largely solar-powered data centers with power densities exceeding 50 kW per rack. ?One thing was clear: Most experts believe the data center as we know it will undergo massive changes over the next decade,? the company said. The feedback from more than 800 data center professionals from around the world indicated bullishness on the data center industry and on continued innovation in the IT space and beyond. For example, on average, experts predict density in 2025 will climb to 52 kW per rack. Average density has remained relatively flat since peaking around 6 kW nearly a decade ago, but experts are anticipating a dramatic upswing in density that could radically change the physical environment of the data center. “Major forces such as virtualization, cloud, converged infrastructures, Big Data and advances in mobility have spawned rapid changes to the data center, an industry trend that we continue to observe among Philippine customers,” said Bayaborda. “The way by which Philippines-based players navigate through and manage these changes will be critical in determining the country’s competitiveness in the increasingly digital landscape that is the global economy.” [caption id="attachment_19581" align="aligncenter" width="594"]Emerson Network Power in Asia senior director for marketing and solutions Russell Perry Emerson Network Power in Asia senior director for marketing and solutions Russell Perry[/caption] Other notable survey results and forecasts from the report:

? Big changes in how data centers are powered: The experts believe a mix of sources will be used to provide electrical power to data centers. Solar will lead, followed by a nearly equal mix of nuclear, natural gas and wind. Sixty-five percent believe it is likely hyperscale facilities will be powered by private power generation.

? Cloud forecasts are somewhat conservative: Industry experts predict two-thirds of data center computing will be done in the cloud in 2025. That?s actually a fairly conservative estimate. According to Cisco?s Global Cloud Index, cloud workloads represent around 46 percent of current total data center workloads, and will reach 63 percent by 2017.

? DCIM will play a prominent role: Twenty-nine percent of experts anticipate comprehensive visibility across all systems and layers, while 43 percent expect data centers to be self-healing and self optimizing. Taken together, that would indicate 72 percent of the experts believe some level of DCIM will be deployed in 2025?significantly higher than most current estimates of DCIM adoption.

? Utilization rates will be higher: That increased visibility is expected to lead to more efficient performance overall, as 72 percent of industry experts expect IT resource utilization rates to be at least 60 percent in 2025. The average projection is 70 percent. That compares to estimated averages today as low as 6-12 percent, with best practices somewhere between 30-50 percent.

Meanwhile, Emerson also announced that it is working with Facebook to design and deploy the company?s second data center building in Lule?, Sweden. ?Lule? 2? will be the pilot for Facebook?s new ?rapid deployment data center,? (RDDC), which was designed and developed in collaboration with Emerson Network Power?s data center design team. Facebook?s RDDC incorporates a number of modular design elements, including pre-fabricated materials and on-site assembly, to enable an increase in the speed of deployment and reduction in material use. ?Because of our relentless focus on efficiency, we are always looking for ways to optimize our data centers including accelerating build times and reducing material use,? said Jay Park, director of data center design at Facebook. ?We are excited to work with Emerson to pilot the RDDC concept in Lule? and apply it at the scale of a Facebook data center.? Lule? 2 will span approximately 125,000 sq. ft. and Emerson will deliver over 250 shippable modules, including power skids, evaporative air handlers, a water treatment plant, and data center superstructure solutions. It will be built next to Facebook?s first data center building in Lule?, which came online in June 2013. Like its predecessor, Lule? 2 will be one of the most efficient and sustainable data centers in the world, powered by 100 percent renewable energy and featuring the latest in Open Compute Project server, storage, mechanical, and electrical designs.]]>

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