Tech firm peddles ?cognitive analytics platform? in PH

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Danateq recently participated the Silicon Valley Open Innovation Challenge where it was one the finalists. From L-R: Pertti Lukander (head of technology exploration and disruption, Nokia Networks), Hossein Moiin (executive vice president and CTO Nokia Networks), Cody Martinson (Danateq CEO), Claus Karthe (Danateq CCO), Claus Nielsen (Danateq director of telecom product management), Azita Arvani (head of partnering and strategic alliances, Nokia Networks), John Gardner (managing partner, Nokia Growth Partners (NGP) Danateq recently participated the Silicon Valley Open Innovation Challenge where it was one the finalists. From L-R: Pertti Lukander (head of technology exploration and disruption, Nokia Networks), Hossein Moiin (executive vice president and CTO Nokia Networks), Cody Martinson (Danateq CEO), Claus Karthe (Danateq CCO), Claus Nielsen (Danateq director of telecom product management), Azita Arvani (head of partnering and strategic alliances, Nokia Networks), John Gardner (managing partner, Nokia Growth Partners (NGP)[/caption] In a statement, the company said Link evaluates and studies consumer algorithms enabling enterprises to implement the most effective business models to reach their target markets. Customer?s behavior profile changes fluidly based on a number of factors such as location, transaction, and current market trends, the company said. ?Due to this complex consumer nature, a ?one-size-fits-many? approach may not always work because it only provides blanket services based on a static profile created from very limited set of attributes assumed to be displayed at all times,? it noted. Subscribers can exhibit multiple and changing profiles depending on the situation. Danateq created Link to handle complex events processing which analyzes transactions real-time to provide an up-to-date profile of the customer. The Unified Customer Profile can capture thousands of ever-changing attributes for persona profiling which will be used for offer matching. Danateq makes use of the Enterprise Product Catalogue which enables customer experience customization through offer bundling and personalized business rules. It is a central repository of atomic products that can be used for offer creation. Furthermore, Link employs techniques in processing complex events, data streams, in-memory processing and high-performance workflow engine design to deliver business solution-centric products with cognitive capabilities. Cognitive loops ensure that there is continuous improvement in experience to deliver excellent business results. The cognitive capabilities of Link which bridges analytics and execution, can be applied beyond customer analytics and onto network analytics and business process analytics creating a truly cognitive enterprise. Danateq was also selected as one of the finalists at the recently concluded Silicon Valley Open Innovation Challenge. Out of 100 competitors, only the Top 7 Finalists were short-listed to make the final event that was held last June 26. ]]>

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