Revenues from tablet games to triple, exceeding $13B by 2019

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Photo credit: Photo credit:[/caption] The report highlights that growth will be fuelled by a number of key factors including improved storage capacity of devices, better graphical capabilities, increasing mobile broadband penetration and consumers? preference for convenience and ubiquity. The report also found that the next year could be critical for smaller, independent games developers. It argued that in marketplaces now containing over 1m apps, greater funding would be required to optimize the opportunity to achieve consumer awareness, and suggested that crowd-funding would represent an increasingly popular option. The report also argued that there will be strong growth in monetization of smartphone games across emerging markets, with carrier billing deployments increasingly facilitating storefront payments in countries with lower banked penetration rates. It claimed that with micro-apps now being embedded in messenger services, these may serve as an additional delivery channel for games in the medium term, stimulating further growth. Meanwhile, another report from Juniper concluded that amid declining sales, a shift to digital game software distribution and adapting elements of the free-to-play business model are inevitable. Competition from newly emerging dedicated game hardware manufacturers, such as Steam Machine and Shield, poses new challenges for the traditional players as well as an opportunity for the segment to revitalize itself. Other findings from the report include:

? Advertisements are becoming increasingly key in revenue generation, as only about 6 percent of mobile games will be paid for at point of download in 2019.

? Diversified gaming offerings have resulted in a sharp uplift in the scale and session length of social/casual games among wider demographics.


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