Apple unveils biggest iPhone models yet, forays into wearables

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iphone 6 The new iPhones feature a unibody enclosure of anodized aluminum that conforms seamlessly with the shaped glass of the display. Packed with new technologies, iPhone 6 and iPhone 6 Plus include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture; iSight and FaceTime HD cameras; and Apple Pay, which make payments with just the touch of a finger. Both models include iOS 8, which touts new messages and photos features, QuickType keyboard, a new Health app, Family Sharing and iCloud Drive. ?iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,? said Tim Cook, Apple?s CEO. ?The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it.? Analyst firm IHS said the new iPhone 6 and iPhone 6 Plus will expand Apple’s reach into new businesses. ?The iPhone acts as a critical bridgehead to acquire new customers, and as a foundation for new ventures such as Apple Watch and Apple Pay. The more new customers Apple can win with the iPhone 6, the greater the chance of success the company will have with Apple Watch and Apple Pay,? it said. IHS also said that Apple is raising the competitive threat to other smartphone makers with a new stronger portfolio. ?By launching multiple products together, Apple is opening multiple fronts to build on the success of the iPhone. Apple has shipped more than 551 million iPhones to date. And despite competitive pressure, Apple shipped 15 percent more iPhones during the first half of 2014 than in the same period in 2013,? it noted. As a result of the iPhone 6 launch, IHS forecasts Apple will overtake Microsoft ? the former Nokia devices unit ? to ship the second largest number of mobile handsets in 2014 after Samsung. This includes all kinds of mobile handsets, not just smartphones. IHS said the introduction of larger-screen iPhones eliminates a key differentiator that has insulated Samsung, Sony, HTC and LG large-screen flagship smartphones from iPhone competition. ?Shrewdly, Apple has prepared the ground to make sure its app ecosystem will be available quickly on the new iPhones by providing developers with the tool to easily support different screen sizes in iOS8, which was unveiled to developers three months ago at the WWDC,? it said. watch Apple Watch, meanwhile, introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom, and navigate. Apple said the Digital Crown is its most revolutionary navigation tool since the iPod Click Wheel and iPhone Multi-Touch. Apple Watch will enable users to communicate in new ways right from their wrist by sending and receiving messages, answering calls to the iPhone, and with Digital Touch, sending something as personal as their own heartbeats. Apple Watch is available in three distinct collections?Apple Watch, Apple Watch Sport, and Apple Watch Edition. ?Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,? said Cook. ?And once again Apple is poised to captivate the world with a revolutionary product that can enrich people?s lives. It?s the most personal product we?ve ever made.? ?With Apple Watch, we?ve developed multiple technologies and an entirely new user interface specifically for a device that?s designed to be worn. It blurs the boundary between physical object and user interface,? said Jony Ive, Apple?s senior vice president of Design. ?We?ve created an entire range of products that enable unparalleled personalization.? With the Apple watch, IHS said Apple aims to reset the wearable market and make 2014 year zero for wearables, much like 2007 became the start of the true smartphone market because of the debut of the iPhone. ?However, moving into a new category is a bold, expensive and risky effort. This Apple Watch is a first-generation device and whether it is successful or not, Apple will aim to iterate and make it a must-have companion for every iPhone owner,? it said. IHS added: ?Significantly, the addressable market for Apple Watch will be tied to the installed base of iPhones. While Apple has shipped 551 million iPhones cumulatively through the end of June, the iPhone’s global installed base will be slightly less than 400 million at the end of this year. But of those, only a little more than half ? or more than 200 million ? will have an iPhone 5 or newer. The analyst firm observed hat Apple rarely invents new markets, despite its reputation. ?But when Apple launches a new product category, it attempts to redefine the market. Examples of Apple’s ability to enter an existing market and transform it include the iPhone, iPad and iPod,? it said. ?In each case, Apple changed the competitive dynamics and forced existing players to move fast to remain competitive. Current wearable makers must raise their game to respond to Apple or risk a similar market trajectory because today’s Apple is considerably stronger than it was at the launch of the iPod, iPhone or iPad. ?Unlike Apple’s original iPod strategy which sought compatibility with the MP3 standard and with Windows PCs as well as Apple’s Macintosh computers, Apple now has a large enough installed base to target only its customers with its new Apple Watch,? it said.]]>

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