Globe re-launches business unit focused on local SMEs

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Photo shows Globe EVP and COO Gil Genio (left) and senior vice president for Globe myBusiness Martha Sazon (middle, in white blouse) members of the Association of Filipino Franchisers Inc. (AFFI) during the myBusiness Day event held at the Globe Tower in BGC Photo shows Globe EVP and COO Gil Genio (left) and senior vice president for Globe myBusiness Martha Sazon (middle, in white blouse) members of the Association of Filipino Franchisers Inc. (AFFI) during the myBusiness Day event held at the Globe Tower in BGC[/caption] Now known as Globe myBusiness, the revitalized brand was officially unveiled on Wednesday, Nov. 26, at the Globe Tower in Bonifacio Global City in Taguig City. The launch featured the first ?myBusiness Day? wherein the venue was also turned into a mini city called ?Globeville? to inspire Globe employees to pursue their entrepreneur aspirations through an one-stop shop for business start-ups. Globe also announced its partnership with the Association of Filipino Franchisers Inc. (AFFI) whose members provided franchising opportunities and informative business talks to those interested to become entrepreneurs. ?All our campaigns to inspire entrepreneurship and success are not only an external drive, but are also what we practice within Globe as well,? said senior vice president and head for Globe myBusiness Martha Sazon. ?Through myBusiness Day, we give Globe employees the first-hand opportunity to become entrepreneurs and arm them with all information they need to get started with their dream businesses,? Sazon said. Technology-based business tools, also called enablers offered by Globe myBusiness include mobile POS system Globe Charge, cloud-based productivity suite Google Apps for Work, Internet-based monitoring solution Globe myBusiness CCTV, GadgetMax postpaid plans, Globe myBusiness Broadband, Globe Education Solutions among others. According to Globe executive vice president and chief operating officer for business and international markets Gil Genio, SMEs comprise the backbone of the local economy with 99 percent of registered businesses and almost two thirds of employment coming from this sector. With the Asean Economic Cooperation (AEC) fast approaching, Globe said local franchisors can expand overseas with the assistance of AFFI, especially with the opening of the region?s capital and labor markets. At the event, Some of the notable franchise experts who conducted the learning sessions were Armando Bartolome of GMB Franchise Developers, Richie Cuna of Fiorgelato, and Joseph Ismael Cruz of BPI Ka-Negosyo, and Tess Ngan Tian of Lot?s A Pizza as well as exclusive consultation with AFFI board of directors. ?Globe myBusiness is actually going beyond basic core telco products and services through innovative solutions which change the way our small and medium business owners maximize ICT tools available to them. At this juncture, we are focusing on our local franchising industry and how it will help start-up entrepreneurs get their feet wet so to speak when it comes to venturing on a business of their own,? said Genio. Also present during the event were AFFI president Victor Fernando, Globe myBusiness ambassadors JR Dela Paz of Size Matters Burges, Santi Lim of Strawberry Foods Corporation, RJ Ledesma of Mercato Centrale, Richie Cuna of Fiorgelato, Caroline Goricetta of Karat World, and Sonny Francisco of Ferino?s Bibingka. Also on hand were several celebrity entrepreneurs. ]]>

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