Content revenues for carrier billing to hit $13B, says report

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juniper-research report-april 8-foto The new research from?Juniper Research also said growth will be fueled by a dramatic rise in carrier billed payments made on devices such as tablets, consoles and smart TVs. According to the research, existing deployments of carrier billing on app storefronts have produced a marked increase in paid conversion rates (more than 30 times those of credit cards in some instances). They have also enabled first-time monetization of ?unbanked? consumers and younger demographics. Furthermore, the greater sophistication of third-party carrier billing solutions now permit subscription billing, allowing for ongoing content monetization. In addition, many storefronts had found that carrier billing integration resulted in an uplift in average transaction values as well as volumes, partly due to higher sales of bundled in-app virtual items. The research also found that OTT content providers such as Amazon, Netflix and Hulu were now adding value to their subscriptions through the addition of original content such as Transparent, Bosch and Ripper Street. It argued that the next step would be the acquisition of major sporting rights, but cautioned that the high cost would be a deterrent at the present time. ?Even for free streamed sporting events, audiences are rarely in excess of a million, to recoup the cost of a successful bid, OTTs would need a paying audience of perhaps ten million in some cases. But by 2021, when the NFL (National Football League) rights are due for renewal, we would be surprised if one or more OTTs did not bid for an exclusive live package,” said Windsor Holden, research author.]]>

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