After scuttling launch event with Smart, Disney unveils deal with Globe

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Photo shows (L-R) Globe senior advisor for consumer business Dan Horan, Globe president and CEO Ernest Cu, Disney?s Minnie Mouse and Mickey Mouse, special guest and Disney legend Lea Salonga, and managing director for The Walt Disney Company Southeast Asia, Rob Gilby Photo shows (L-R) Globe senior advisor for consumer business Dan Horan, Globe president and CEO Ernest Cu, Disney?s Minnie Mouse and Mickey Mouse, special guest and Disney legend Lea Salonga, and managing director for The Walt Disney Company Southeast Asia, Rob Gilby[/caption] This comes about three months after Disney surprisingly scrapped the launch event for its partnership with Smart Communications, the fierce rival of Globe. Despite the cancellation of the event and the Disney?s announcement of its formal tie-up with the Ayala-owned carrier, the US firm has not rescind its deal with Smart. At the unveiling of its partnership with Disney, Globe said the collaboration will give Filipino customers access to video-on-demand, interactive content, promotions and other related services across multiple devices for Disney brands such as Pixar, Marvel, Star Wars and short-form video firm Maker Studios. Globe said its customers will now have access to Disney content offerings including long- and short-form programming, interactive content and games, theatrical releases and retail promotions. The offerings include:

? Disney Movies On Demand (DMOD): an on-demand subscription service for selected evergreen Disney and Pixar titles such as the Toy Story franchise, Finding Nemo, The Princess Diaries, Mickey?s Once Upon A Christmas, Cinderella and much more, that can be viewed on any device anytime, anywhere

? Disney On Demand (DOD): an on-demand subscription service for selected Disney TV favorites such as Mickey Mouse Clubhouse, Phineas & Ferb, that can be watched on any device anytime, anywhere

? Maker On Demand: an on-demand subscription service featuring the best short-form videos from Maker Studios? portfolio of content across gaming, comedy, music, sports, fashion, and family, to name a few, featuring popular talent from Makers? network of 55,000 creators globally

? Maker and Globe will also team to create custom branded entertainment featuring top digital influencers?supporting the Globe service

? Watch Disney Channel apps ? entertainment apps which provide access to Disney Channel, Disney Junior and Disney XD. Kids and Family can enjoy all the 3 Disney Channels via this digital destination.

? Disney Interactive: a world of mobile and Web-based games, apps and e-books based on the best-loved Disney stories

? Promotions, merchandising and retail activations that bring Disney?s latest theatrical releases closer to Filipinos

?We are very happy to enter into a relationship with such an iconic brand. Everyone loves Disney ? that?s why we are excited to bring the brand closer to Filipinos and give the best content experience on their devices anytime, anywhere,? said Dan Horan, Globe senior advisor for consumer business. ?We are thrilled to bring the Disney brand of storytelling closer to more Filipinos through this collaboration with Globe,? said Rob Gilby, managing director for The Walt Disney Company Southeast Asia. ?With this unique collaboration, Disney fans in the Philippines will now be able to take their favorite stories and beloved characters everywhere they go across their choice of devices.?]]>

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