PLDT says fixed broadband remains to be its dominion

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PLDT PLDT Home said its fixed broadband customers grew by 15% as of end-June, adding two times more subscribers than Globe Telecom in the second quarter of the year. Revenue is seen to further grow with the aggressive push of high-end Fibr plans, it added. PLDT said it is the first telco to offer ?Quadplay? in the country, which bundles mobile services with voice, data, and cable television. Fitch industry research unit, BMI Research, said in a recent report that the quadplay service will potentially boost PLDT revenues. ?With Quadplay, we are once more leveraging our integrated approach to connectivity as our data, voice, and Cignal over fiber services are packaged with a mobile bundle. This further solidifies our leadership in the broadband market,? PLDT EVP and head of consumer business group Ariel P. Fermin said. PLDT Home has also beefed up its content by partnering with global providers. One of the content partnerships launched in the second quarter of 2015 was with iflix, Southeast Asia?s Internet TV service with more than 11,000 hours of shows and movies from content providers around the world, including top Hollywood, European, Asian, and even local studios. Another recently launched partnership was with Fox International Channels, which will provide PLDT Home and Smart subscribers with subscription video-on-demand (SVOD), as well as live shows and catch-up television on the various Fox channels. ?With this exclusive partnership with iflix, PLDT Home and Smart subscribers can now enjoy unlimited entertainment wherever they are across the broadest range of devices ? from smartphones, tablets, laptops, desktop computers, to TV screens ? at a very low price, starting at P99 per month,? Fermin said. ]]>

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