US tech firm intros ?data center-in-a-box? solution in PH

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By Ike Suarez Massachussets-based IT infrastructure vendor SimpliVity has partnered with tech distributor MSI-ECS Philippines to introduce into the country a ?hyperconverged? infrastructure platform for data centers. [caption id="attachment_28244" align="aligncenter" width="620"]Photo shows (from left) Princess Ong Chua, GM and EVP, MSI-ECS Phils.; Jimmy D. Go, President and CEO, MSI-ECS Phils.; Scott Morris, vice president for Asia Pacific and Japan at SimpliVity; Dennis Sze, regional sales for Thailand and Philippines at SimpliVity; and Myra Valenzuela, sales and marketing manager for data technology group at MSI-ECS Phils. Photo shows (from left) Princess Ong Chua, GM and EVP, MSI-ECS Phils.; Jimmy D. Go, President and CEO, MSI-ECS Phils.; Scott Morris, vice president for Asia Pacific and Japan at SimpliVity; Dennis Sze, regional sales for Thailand and Philippines at SimpliVity; and Myra Valenzuela, sales and marketing manager for data technology group at MSI-ECS Phils. [/caption] Hyperconvergence is said to be the fastest growing segment of the convergence IT category. While convergence brings simplicity to increasingly complex data centers, hyperconvergence enables cloud-like economics and scale without compromising the performance, reliability, and availability enterprises require in their data center. Dubbed as ?data center-in-a-box,? SimpliVity?s Omnicube solution puts in a single ?2U? rack all data center functions. Some of these would be servers, WAN (wireless area network) optimization, data protection, and cloud gateway. In the IT world, the height of rack-mounted equipment is usually described as a number in “U”. For example, one rack unit is often referred to as “1U”, 2 rack units as “2U” and so on. The Omnicube?s introduction, which also served as SimpliVity?s formal launch in the country, was announced at a recent press briefing at the Shangri-la Hotel in Makati with SimpliVity vice president for Asia Pacific and Japan Scott Morris leading the festivities. Also present at the event was Jimmy Go, MSI-ECS CEO and president. Morris told reporters that the SimpliVity Omnicube addresses the challenges data centers in the Philippines face even as the solutions lowers their capital expenses, operating expenses, and total cost of ownership (TCO). The challenges he cited were the country?s slow Internet speed, expensive broadband pricing, high costs of electricity, and high costs of infrastructure. On the other hand, Go told reporters that the solution is a data center appliance with Simplivity selling the application already installed into a Cisco server. ?The benefits of hyperconvergence are just amazing ? a game-changer in IT infrastructure. We are confident that local companies will positively embrace this technology, especially when you highlight SimpliVity?s high impact on capital and operational expenditures,? said Go. At the press briefing, Morris said SimpliVity?s hyperconverged infrastructure enables companies to maximize their bandwidth. Making this possible is the solution?s capabilities, which include deduplication, compressing data, and storing them over a network. In doing so, the solution reduces the bandwidth required to support the core backup and recovery functions along with remote office/branch office data synchronization. Deduplication is a technique to reduce space an organization needs to save its data. Morris added that by simplifying the data center infrastructure, the Simplivity Omnicube lessens data center energy needs, leading to TCO savings of as much as three times for small and medium businesses, as well as large corporations. Likewise, significant reductions in capital expenses would be another value proposition for the hyperconverged infrastructure platform. This is because being virtualized, modular and scalable means companies pay only for the infrastructure capabilities they need. He added that the Simplivity Omnicube platform can be managed globally by only one administrator through a single pane of glass in the console monitor. Morris said the Simplivity hyperconverged infrastrictire platform would be for businesses and other organizations having to deal with large masses of data. However, the platform is not intended for organizations engaged in massive media-streaming. ?As hyperconverged infrastructure continues to rapidly expand in the Philippines and Asia Pacific, partners like MSI-ECS are essential in helping SimpliVity exceed our partners? and customers? expectations,? he said. Founded 2009, Simplivity has received so far $276 million in venture funding, with its latest series D round of funding led by Waypoint Capital having taken place only last March. ]]>

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