BlackBerry debuts its first Android smartphone in PH

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BlackBerry Priv Regional executives from the Canadian tech icon formally launched the sleek smartphone in Makati City. The phone will be sold for P45,000 by BlackBerry’s exclusive partner in the Philippines, MemoXpress. The company decided to keep the slide-out keyboard in the Priv as this one feature which consumers consistently look for in BlackBerry devices, executives said. BlackBerry said Priv was designed with security at its core, building on the company’s legacy of security and keeping private its customers’ data. As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, the company said users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into Priv. The device has 5.4-inch dual-curve OLED display with a resolution of 2560×1440, sporting a pixel density of 540 PPI, which is four-times the amount of pixels of a standard HDTV. Along the screen’s curved edge is the Productivity Tab that provides an “at a glance” view of the most pertinent info from BlackBerry Hub, Calendar, Task, and Contacts. The Priv has a 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage. It also features an 18MP camera, certified by Schneider-Kreuznach, which integrates technologies commonly found in DSLR cameras. Powered by a Qualcomm Snapdragon 808 processor, the Priv has 32 GB of onboard storage and support for micro SD cards up to 2TB. Its powerful speakers and three-microphone system also delivers a high-quality listening experience. The BlackBerry Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise, automatically adjusting the volume. Lastly, the Priv has a pre-installed ?Android for Work?, a mobile productivity suite of IT-managed apps. While Priv will provide a choice in operating system to new and existing customers, the company stressed that it remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements. ]]>

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