Asia-Pacific PC market dips 8% in 2015; bumpy road seen ahead

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asia pac PC1 According to IDC Asia-Pacific, the large education projects in India and Thailand held up the regional PC market but the shipments were significantly affected by China?s economic slowdown. The Chinese government?s anti-corruption initiatives and deceleration in the manufacturing, construction and mining sectors impacted commercial IT spending. Affected by a depressed retail environment, Chinese consumers prioritized smartphones and paid less attention to new PC offerings in the market. In Indonesia, the market also came out weak due to lower government IT spending and high inventory in the consumers channels throughout the year. Moreover, the results in the region were also affected by significant contraction in Japan, which suffered from high inventories and volatility of Yen. ?The low activity in consumer demand coupled with currency fluctuations have negatively impacted PC shipments in 2015. Many projects in the enterprise space have been postponed while SMEs remained cautious with their IT spending? said Maciek Gornicki, research manager for client devices research at IDC Asia-Pacific. ?Year 2016 is expected to remain difficult for the industry, as current gloomy economic outlook, with uncertainty in the financial markets in China affecting multiple countries will likely weigh on IT spending in the near future,? Gornicki added. asia pac PC2 Lenovo retained the top spot in 2015 despite a drop in its home base in China as it won large shares in India and Thailand?s education projects, while making significant headway in the ANZ (Australia and New Zealand) consumer space. Dell remained in second place by maintaining high YoY shipments to the enterprise sector in 2015. HP came in third with higher YoY public sector shipments in China as well as from education project fulfillments in India and Thailand. Asus overtook Acer to take fourth place from higher YoY shipments in the key China and Indonesia consumer markets. It also reported higher education shipments to Taiwan and Thailand. ]]>

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