First presidential debate in 20 years generates over 1.3 million tweets

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In fact, over 1.3 million tweets were generated during the live debate (from 5-8pm, 21 February 2016), boosting the #PiliPinasDebates2016 hashtag to the #1 Twitter trending topic not only in the Philippines, but also worldwide. The Twitter conversation peaked at over 16,000 tweets per minute at 6:36pm during an exchange between Liberal Party?s presidential bet Mar Roxas (@MARoxas) and Vice President Jejomar Binay (@VPJojoBinay) on the country?s drug problem during that debate moment. ?We?re excited to empower Filipinos across the nation and all over the world to engage in millions of conversations about the first presidential debate for this year?s #TwitterElection in the Philippines,? said Pratiksha Rao, Twitter?s head for media partnerships for Southeast Asia. ?Yesterday?s debate was a resounding success with our media partners and shows how millions of people are flocking to Twitter to experience and participate in the live debate. Join us on Twitter for the future debates as we give Filipinos across 7,000 islands and working overseas an influential voice to be heard in #PiliPinasDebates2016.? Among all the topics covered during the first debate, it was ?Poverty, Development, and Agriculture? that registered the most interest on Twitter with 51% of the tweets. This was followed by ?Peace and Order? (22%), ?Track Record? (16%), ?Mindanao Issues? (8%), and ?Corruption? (2%). Meanwhile, the presidential candidates? share of voice on Twitter changed significantly before and during the debate. The most discussed candidate was Mayor Duterte (@RRD_Davao) who had the highest share of voice (43%) during the debate and also the highest jump with an 18% increase in share of voice from before the debate started. On the other hand, Senator Miriam Santiago (@senmiriam), who was neck-and-neck for the highest share of voice with Binay before the debate, dropped 20% in share of voice to become the least discussed candidate on Twitter during the debate. Twitter supplied real-time data, visualizations, and analytics to Comelec (@comelec) and its media partners to enhance the live debate experience for millions of TV viewers. image007 Tweets using the #PiliPinasDebates2016 hashtag were also shown on-air to provide real-time responses to the candidates? speeches and answers. In addition, the broadcast/media partners used SnappyTV to share videos of the top debate moments, so that Filipinos could see and hear the candidates on Twitter. Filipinos also live-Tweeted the TV debate to share the action with their followers and crowdsourced their own hashtags. One fun example is the #DuRiam hashtag for the people?s reaction to the friendly and complimentary exchange between Santiago and Duterte in the first round of the debate. Filipinos can also continuously search and participate in elections-related conversations by following @Comelec or tweeting and searching the #PiliPinasDebates2016 hashtag on Twitter. The public may also view all crowd-sourced debate questions and comments via tweets by visiting ]]>

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