France, Spain throw support behind booming PH animation industry

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By Edd K. Usman The Philippine animation sector, which contributes some $153 million to the economy yearly and employs 11,000 workers, is getting a boost with Spain and France giving their support for the country’s local animation festival “Animahenasyon 2016”. [caption id="attachment_33609" align="aligncenter" width="620"]Embassy of Spain's First Secretary for Cultural Affairs Guillermo Escribano (left) speaks as officers of ACPI and the Embassy of France look on Embassy of Spain’s First Secretary for Cultural Affairs Guillermo Escribano (left) speaks as officers of ACPI and the Embassy of France look on[/caption] The Embassy of Spain and the Instituto de Cervantes in Manila have partnered with the Animation Council of the Philippines, Inc. (ACPI) for the event on Nov. 22-24 at SM Aura in Bonifacio Global City in Taguig City. Other activities will also be held at A Space Makati on Nov. 25. Spanish animation films and past entries to Animahenasyon will also be screened on Nov. 26 at College of Saint Benilde (DLSU-CSB) in Taft Avenue, Manila. France, meanwhile, has been a consistent supporter of Animahenasyon since it started 10 years ago. In March this year, well-known French game maker Ubisoft formally opened its new production studio in Sta. Rosa, Laguna, giving a shot in the arm to the local games development industry. Other foreign supporters are Embassy of the United States and Japan Foundation. Also supporting the festival are the Department of Information and Communications Technology (DICT) and Department Trade and Industry (DTI), SM Retail, and the Technological Education and Skills Development Authority (Tesda). For the first time in Asia, Spain agreed to bring to the country its “Bridging the Gap” (BTG) workshop where ?talented young students have the chance to meet and create synergies with influential professionals and decision-makers working in the animation industry.” As part of BTG, Spain’s experts — Guillermo Garcia Carsi, creator of Popoyo; Manuel Cristobal, Best European Animation Producer in 2012; Guadalupe Arensburg, head of Short Films Acquisitions Department, Movistar+Espana; and Jose Luis Farias, 3D Wire director — are coming to Manila. They will be sharing their knowledge and expertise to Animahenasyon participants. Juan Miguel del Rosario, president of ACPI, cited the support of Spain and France and others at the launch of Animahenasyon in Makati City on September 28. “We envision the 10th anniversary to the be largest event of its kind in the country. It is our way to celebrate our animators, and at the same time, our way to create a venue for learning for our students and professionals. Promoting original content creation is also one of the major goals of this yearly gathering,” del Rosario said. He said the event will not only celebrate the Filipino talent and ingenuity in animation, but this year’s Animahenasyon will bring to the country world-famous professionals to share their expertise to the country’s aspiring and professional animators. Del Rosario said Animahenasyon comes from the words ?animation? and ?imagination.? It is the country’s version of the various animation festivals held around the world. “We are going to have a bash, it will be the biggest ever,” he added. “Animahenasyon aims to promote original content. We are also showing to the public, professionals and students the animation industry is alive and well.” The Embassy of Spain’s First Secretary for Cultural Affairs Guillermo Escribano said the “Philippines will be the first ever co-organizer of BTG in Asia.” Escribano said Spain considers the “Philippines as a strategic starting point to reach other Asian countries in the future” because of the latter’s “affinity with the Spanish culture and arts.” Another officer of ACPI, Manrique Orellana, said the animation competition during Animahenasyon will have a grand prize of P100,000, trophy, and certificate; a John Martin Award, P25,000, trophy, and certificate; eight other categories will have P10,000 cash prize each, trophy, and certificate; and Popular (Audience) Choice Award, P5,000. Universal Robina Corporation (UFC) is also sponsoring a competition for the event. Filipino animators who are making a name abroad will also be coming, among them Adelle Bueno and Carlos Pineda, as well as Filipino award winners like Arnold Arre. ]]>

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