IBM Watson expands cognitive computing services

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By Espie Angelica A. de Leon IBM Watson, the first open cognitive computing technology platform, now offers a wider range of cognitive services, drawing from advances in natural language processing, machine learning, and deep learning to include capabilities for language, speech, vision, and data insights. [caption id="attachment_37786" align="aligncenter" width="620"]IBM Philippines country general manager Luis Pineda interacts with Nao, an interactive robot based on IBM Watson during the  Watson Summit Philippines in Makati City. Photo credit: Mike dela Cruz, IBM IBM Philippines country general manager Luis Pineda interacts with Nao, an interactive robot based on IBM Watson during the Watson Summit Philippines in Makati City. Photo credit: Mike dela Cruz, IBM[/caption] This was revealed during the Watson Philippines Summit-Media Roundtable on Tuesday, June 6, at New World Hotel in Makati City. ?Data is the new natural resource,? said IBM Philippines country general manager Luis Pineda during the media roundtable. Much of these data however are invisible, thus barring companies and industries from gaining important insights from such data that will help drive their business forward. According to Pineda, cognitive computing technology is the key to uncovering these invisible data. Among IBM Watson?s newest cognitive services are Watson?s Personality Insights. This particular service is currently being used by the influencer technology platform ?Influential? to analyze an influencer?s social media feeds and identify key traits which jive with those of a specific target audience. Among the users of Influential is Kia Motors which relied on the platform for the Super Bowl last year to identify influencers with personality traits that Kia associates with its brand to strengthen its campaign message. Another is its Visual Recognition service. OmniEarth taps into IBM Watson for this service to help improve water conservation in California. What is special about this service is it can be trained to decipher and classify topographical features in an image. This is what OmniEarth is doing with Visual Recognition to enable it to identify topographical elements in its aerial and satellite images ? whether it is an agricultural land, swimming pool, or turf lawn. Meanwhile, Watson?s Natural Language Classifier API is being used by the consumer app ?Macy?s On Call?. Patrons use the mobile tool to select Macy?s stores by department, brand, and product and gain insights into the store?s services. With Watson?s Natural Language Classifier API, the customer experience is further enhanced by allowing the shopper to interact with the platform as if he is actually speaking to a store associate and get the information he needs immediately. Furthermore, shopper and platform in select locations can even have the conversation in Spanish with the Watson Language Translator API service. In fact, Watson is also being trained to interact in seven other languages, namely Korean, Japanese, German, Arabic, French, Brazilian Portuguese, and Italian. Available on the IBM Watson Developer Cloud on Bluemix, these services are powered by over 50 underlying technologies which help companies transform the way they do business and professionals to make smarter decisions in the workplace ? whether in financial services, healthcare, retail, law, education or any other field. ?Cognitive is really the new lens by which we will see the universe. It really unlocks insights ? augments human intelligence, transforms the way we work, helps us engage with the clients?…it can even keep us healthy,? Pineda said. Watson solutions are now being built, used, and deployed in 20 industries spanning more than 45 countries. Also among its clientele are General Motors, KPMG, Thomson Reuters, Banco do Brasil, Autodesk, Woodside Energy, H&R Block, and Staples. By 2018, 75 percent of consumers are expected to use services based on cognitive computing. By 2020, spending on cognitive solutions is projected to surpass $40 billion. ]]>

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