Philips launches new campaign to stress importance of LED lighting

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By Stephanie Roxas Philips Lighting recently unveiled the ?Eyecomfort? campaign that aims to showcase the significance of proper LED lighting in Filipino homes. [caption id="attachment_38507" align="aligncenter" width="620"]Photo shows (from left) landscape architect Paulo Alcazaren, Philips Lighting consumer channel marketing manager for Asia Pacific Christophe Melle, model Kelly Misa-Fernandez, Philips Lighting product manager Danz Orobia, country manager Jagan Srinivasan, and makeup artist Jigs Mayuga Photo shows (from left) landscape architect Paulo Alcazaren, Philips Lighting consumer channel marketing manager for Asia Pacific Christophe Melle, model Kelly Misa-Fernandez, Philips Lighting product manager Danz Orobia, country manager Jagan Srinivasan, and makeup artist Jigs Mayuga[/caption] Launched at Discovery Primea in Makati, the Dutch firm introduced three EyeComfort advocates who shared their experience of proper usage of light-emitting diode (LED) lighting in their respective fields. The ensemble included architect Paulo Alcazaren, media influencer Kelly Misa-Fernandez, and celebrity makeup artist Jigs Mayuga. The three speakers diversified their talks through the different areas of the house — the living room, kitchen, and bedroom (vanity). The advocates gave importance to finding a versatile but efficient lighting that will cater to the productivity, mood, and comfort of Filipinos in their homes. One of the highlights of the launch was the Philips LED SceneSwitch, which is most suitable for kitchens. It comes in two types: the three-step brightness that is capable to adjust light levels; and color change that can be controlled from warm to whole day light. Similar products that offer an analogous dimming option are the Cavanal LED Ceiling Lamp and Hadron Meson LED Downlights. 2 Philips Lighting consumer channel marketing manager Jamie Zaldivar said that despite the rise of booming competition in the market, what sets the brand apart is their ability to provide brighter but gentler lights with comfortable price points. “A lot of LEDs in the market, they offer not the same (kind) of brightness that is gentle to the eyes so that’s what we are really trying to promote,” Zaldivar said. Philips Lighting country manager for the Philippines Jagan Srinivasan also gave emphasis on the brand’s responsibility to educate their consumers about sustainable illumination. “Not all lens are the same. When you have the right kind of lens that you are using, the right kind of light that you are using, then you are doing the right thing for yourself, family, colleagues, the people around you, and for the planet,” Srinivasan said. ]]>

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