Friday, March 29, 2024

Eyeing online shoppers and retailers, Google brings ‘Shopping Ads’ to PH

Tech behemoth Google has rolled out Shopping Ads in the Philippines ? an image-based ads that help shoppers find the products they’re searching for and connect with the merchants who sell those products.

Google shopping ad

Users can see them alongside Google Search results.

Google said businesses can use Google Shopping campaigns to promote the products they?re selling, boost traffic to their website or local store, and find better qualified leads by putting product images, price, and business name in front of people searching on Google.

Like search ads, merchants only pay when people click through to their website. Instead of targeting based on keywords, however, these ads are targeted based on the product data provided.

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