Manila rolls out PayMaya-powered citizen IDs, cashless ‘Kadiwa’ stores

The City of Manila has begun rolling out its citizen ID cards powered by PayMaya to beneficiaries that include senior citizens, persons with disabilities (PWDs), and solo parents in the city, eliminating the need for them to line up at city hall to receive their allowances and other benefits from the local government.

Photo shows Manila mayor Francisco “Isko Moreno” Domagoso (holding the One by PayMaya” device), city officials, as well as PayMaya enterprise manager Cris Tagle (to the left of Moreno) as they demonstrate how the “cashless” Kadiwa roving stores would work

At the same time, Manila has also launched its “cashless” Kadiwa stores equipped with the One by PayMaya point-of-sale device which accepts card and QR transactions, allowing residents to purchase discounted goods and vegetables from the roving stores using their citizen ID cards or PayMaya QR.

More than 1,000 initial beneficiaries have already received their Manila citizen ID card powered by PayMaya, with full rollout to the rest of the beneficiaries scheduled in the coming weeks.

“Financial inclusion is at the heart of what we do at PayMaya. By supporting traditionally vulnerable segments like our senior citizens, PWDs, and solo parents of Manila, we are empowering them with the tools to help them improve their lives. We thank Mayor Isko and his city council for spearheading this remarkable initiative,” said Paolo Azzola, chief operating officer of PayMaya, who recently led the distribution of the cards to beneficiaries along with Moreno.

Through their PayMaya-enabled cards, beneficiaries can receive their benefits and allowances on time and use them to purchase from the roving Kadiwa stores — a Marcos-era project that was revived by the city government.

Aside from this, the card can also be used to purchase items from merchants that accept Bancnet cards and withdraw cash from any Bancnet-powered ATMs nationwide. Once linked to the PayMaya app, they can also use their accounts to purchase load, shop online, pay their bills, send money to other users, or pay at PayMaya Preferred merchants and get cashback for their purchases.

The City of Manila is leading the charge among local government units (LGU) with the largest digital financial service offerings for its citizens powered by PayMaya as part of its social amelioration program, aiming to distribute an estimated P1.3 billion worth of social pension to qualified beneficiaries.

Other government agencies and LGUs have already expanded their payment methods with the help of PayMaya to deliver better services to the public, including the likes of the Social Security System (SSS), the Home Development Mutual Fund (PAG-IBIG Fund), the Department of Trade and Industry (DTI), the Department of Foreign Affairs (DFA), the Tourism Infrastructure and Economic Zone Authority (TIEZA), the Professional Regulation Commission (PRC), the Department of Science and Technology (DOST) and the National Home Mortgage Finance Corporation (NHMFC), as well as the City of Valenzuela.

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