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CATEGORY

Research Reports

Study: Conversational CX, gen AI boosting brand interaction

New research from global cloud communications platform Infobip has revealed how conversational customer experiences and generative AI developments have created a long-lasting impact for the way people and brands interact.

Samsung reclaims lead as global smartphone market up 7.8% in Q1 of 2024

While the industry is not completely out of the woods as macroeconomic challenges remain in many markets, this marks the third consecutive quarter of shipment growth, a strong indicator that a recovery is well underway.

Global study: Pinoy consumers lead in demanding brand transparency in AI use

In a global study conducted by customer engagement platform Twilio, 77% of Filipino consumers want clear information on how their data is used in AI, but only 53% of brands are fulfilling this critical expectation.

Report: AI adoption in Asean could boost salaries up to 36%

A new research from AWS has revealed that when AI is fully harnessed, employers across Asean are willing to pay higher salaries of over 36% for workers with AI skills and expertise, with workers in IT (49%), and research and development (46%) enjoying the highest pay bumps.

Global PC shipments return to pre-pandemic level in Q1 of 2024

After two years of decline, the worldwide traditional PC market returned to growth during the first quarter of 2024 with 59.8 million shipments, growing 1.5% year over year, according to analyst firm IDC.

Local PC market falls 24.2% in 2023, but educ projects to drive growth in 2024

Even though both HP and Lenovo’s share grew especially in the commercial segment, Acer remained unhinged at the top with consistent demand coming from the consumer segment.

Global PC monitor market returns to growth in Q4 of 2023

The recovery came after five consecutive quarters of annual declines while the market was focused on clearing excess inventory from the pandemic era.

Global shipments of wearables saw modest growth in 2023 — IDC

The high-water mark for wearables came in 2020 and 2021 with volumes reaching record levels. The next two years saw the aftermath of that success as demand began to wane and shipments steadily declined.

Global printer shipments declined 15.5% Q4 of 2023: IDC

As with the prior quarter, the decline was caused by constrained demand and the tightening of financing conditions.

Asia-Pacific PC market dropped 16.1% in 2023, says IDC

Shipments are not expected to rebound significantly in 2024 due to weak demand and a slow economic recovery, IDC said.

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