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Research Reports

Report: WhatsApp posts rapid growth in PH business messaging, but Viber stays dominant

Filipino consumers are increasingly using messaging apps to interact with businesses, with Viber maintaining its position as the country's dominant platform despite the rapid growth of alternative channels, according to a new report from cloud communications company Infobip.

AI-driven disinformation raises concerns amid PH’s growing digital economy

The increasing use of artificial intelligence (AI) in online propaganda campaigns has underscored the need for stronger digital literacy and cybersecurity measures in the Philippines as the country accelerates its digital transformation.

5G subscriptions to overtake 4G in PH by 2030 — report

The Philippine mobile services market is projected to generate more than $5 billion in annual revenue by 2030, driven largely by the expansion of 5G networks and rising demand for mobile data, according to research firm GlobalData.

PH fixed communication services revenue to grow at 2.7% CAGR over 2025-30

The total fixed communication services revenue in the Philippines is forecast to increase at a compound annual growth rate (CAGR) of 2.7% from $3.8 billion in 2025 to $4.3 billion in 2030, mainly driven by growth in the fixed broadband segment, according to market research firm GlobalData.

Nearly 9 in 10 Pinoys considering solar installation — survey

A nationwide survey conducted before the May power interruptions in Luzon and the Visayas found that a large majority of Filipinos were already considering shifting to solar energy, citing high electricity costs and unreliable power supply.

Pinoys among most targeted by digital fraud in Asia – report

Filipinos remain among the most heavily targeted victims of digital fraud in Asia, with phishing attacks continuing to dominate as fraudsters exploit the country’s growing dependence on mobile and online transactions, according to a new report by TransUnion Philippines.

IDC: SE Asia to become world’s 2nd fastest-growing e-commerce market

The study, conducted by market intelligence firm IDC, projected that the region’s e-commerce market will grow at a compound annual growth rate of 13.2% from 2024 to 2029, trailing only India.

PH ranks 2nd in ‘workplace happiness’ amid rising burnout

Filipino employees are among the most satisfied in the Asia-Pacific region, according to the "Workplace Happiness Index: Philippines 2025" released by Jobstreet by SEEK.

AI seen disrupting entry-level jobs, exposing PH readiness gaps

Artificial intelligence (AI) is beginning to disrupt traditional career paths, reduce demand for routine work, and expose gaps in the Philippines’ preparedness for the technology, according to experts and researchers during a webinar hosted by the Philippine Institute for Development Studies (PIDS).

Gov’t study: Over half of Pinoys remain unbanked despite digital shift

More Filipinos are using digital financial services, but a large portion of the population remains outside the formal banking system, according to a study by the Philippine Institute for Development Studies (PIDS).

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