Filipino consumers are becoming more receptive to artificial intelligence (AI) in customer service, with 64% reporting a more positive attitude toward the technology than two years ago, according to a Genesys report.
The Philippines had 95.8 million social media user identities and 98 million Internet users in the latest country-specific digital report, underscoring the scale of the market as generative artificial intelligence reshapes how people worldwide find information and discover brands.
Global smartphone shipments fell 22% year-on-year to 255.3 million units in the third quarter of 2026, marking the steepest annual decline recorded for any quarter as rising memory costs and supply constraints hit the industry, according to market research firm IDC.
Worldwide personal computer (PC) shipments plunged 20.1% year-on-year to 62.7 million units in the third quarter of 2026, as rising component prices, supply constraints, and excess inventory weighed on the global market, according to preliminary data released by research firm IDC.
The SpeedGeo Broadband Network Report, covering Oct. 1, 2025 to Sept. 30, 2026, showed Converge with an average download speed of 138.1 Mbps. PLDT followed at 116.9 Mbps, while Globe posted 112.2 Mbps. The overall market average was 108.3 Mbps.
Six in 10 Filipino 5G smartphone users want guaranteed network performance during situations where connectivity is critical, while more than a third are willing to pay extra for such services, according to a global study by Ericsson ConsumerLab.
The Philippines has the highest proportion of so-called “savvy” online shoppers in Southeast Asia, with these consumers spending substantially more each month than general shoppers, according to a 2026 e-commerce report.
Foreign companies hiring virtual assistants (VAs) in the Philippines are increasingly looking for workers who can perform multiple functions, as demand shifts away from traditional single-task administrative support, according to a study by recruitment agency VA Masters.
Nearly three in four Filipino consumers have had to repeat information they already provided during automated customer service interactions, according to a Twilio survey that highlights a growing problem it calls “AI amnesia.”
Philippine brands appeared in 83.2% of relevant answers generated by artificial intelligence tools, but the tools largely relied on sources outside the companies’ own websites, according to a study by digital marketing agency Spiralytics.
