Consumer finance firm Home Credit Philippines (HCPH) celebrated its 12th anniversary this year by highlighting its rapid growth and impact on Filipino households since entering the market in 2013.
From just 33 initial customers, HCPH has grown into a nationwide financial partner with a network of 18,000 partner stores and 10,000 sales associates. The company now serves 12 million active users and has generated nearly ₱500 billion in sales through its various credit offerings.
A major driver of growth has been the financing of premium smartphones, particularly Apple’s iPhones. In 2024, financing for iPhones alone reached ₱10 billion, with projections to double to ₱20 billion by the end of 2025, spurred by the upcoming iPhone 17 release. Since January 2024, the company has financed 2.5 million smartphones, averaging about 5,000 units daily by August 2025.
Beyond smartphones, HCPH has also fueled demand for home appliances, financing thousands of units daily during peak seasons — around 700 refrigerators, 1,400 televisions, and 1,100 air conditioners.
The company has also expanded into mobility financing through a partnership with motorcycle and e-bike retailer Kservico. Since early 2024, HCPH has financed nearly 70,000 units worth ₱4.5 billion, widening access to affordable transport options.
To strengthen customer protection, HCPH introduced Home Credit Protect, a program covering both borrowers and devices. As of August 2025, the company has approved over ₱1.75 billion in claims, with about 70,000 devices repaired or replaced.
Zdenek Jankovsky, executive director and chief business development officer of HCPH, said the company remains committed to serving Filipinos excluded from traditional banking systems. “For the millions left behind by traditional banks, there’s Home Credit,” Jankovsky said.
