Techno Holdings Corporation (THC) is set to open its 455-square-meter THC Health & Beauty Hub (THBH) at Shangri-La Plaza Mall this November, introducing advanced Japanese wellness and beauty technologies to the Philippine market.
Designed by CPG Design & Architecture, the hub will feature five concept stores, with Phiten and Nora Lab slated to open first in October, followed by Nora Hair Salon and Miss Esthe Facial Salon & Skin Care in November.
At the center of THBH is Phiten, a Japanese health and body care brand known for its patented Aqua Metal/Nano technology, which is engineered to enhance relaxation, relieve body pain, and support overall body conditioning.
The hub will house the first Phiten IP Salon outside Japan, equipped with state-of-the-art recovery and wellness systems, including:
- Hyperbaric Oxygen (O2 Alpha) Chamber – for faster recovery and improved circulation
- Healthy Light Bathing Capsule – designed to stimulate natural healing processes
- Aqua Titan Bathing Egg and Bathing Egg Beauty – promoting relaxation through Phiten’s proprietary nanotechnology
- Water Wave Massage Beds – providing high-tech muscle relief and conditioning
Phiten’s retail store will also showcase wearable wellness products such as necklaces, bracelets, tapes, and performance-enhancing apparel embedded with Aqua Metal technology.
The hub also integrates Nora Hair Salon, led by Japanese master stylist Hidekazu Ando-san and recognized with Japan’s prestigious Kami Charisma award.
Its training arm, Nora Lab, employs a technology-driven curriculum developed by Nora’s Japanese creative directors to standardize techniques for stylists and trainees.
Completing the lineup is Miss Esthe, a leading Japanese esthetic clinic that combines professional skincare expertise with precise, technology-assisted methods for facial treatments.
By merging advanced Japanese wellness technologies with premium beauty services, the THC Health & Beauty Hub positions itself as a pioneering space where science, innovation, and self-care converge.


