Smartphone maker nubia has expanded its Philippine portfolio with the release of the V80 Design and nubia Air — two new models positioned for the midrange market and showcased during the company’s Vibe Fest 2025 at the Gateway Mall in Quezon City on Nov. 8 and 9.
The nubia V80 Design features a 6.75-inch 120Hz display and a dedicated AI key for quick access to smart functions.
Powered by a UNISOC chipset, the device includes 256GB of storage and expandable RAM, placing it in competition with entry-level offerings from brands like Infinix, Tecno, and realme that are adding AI tools to their sub-₱15,000 range.
The nubia Air highlights design efficiency and durability, measuring just 5.9mm thick while packing a 5,000mAh battery.
It also carries IP69K, IP69, and IP68 ratings for dust and water resistance — rare in its class — and a 1.5K AMOLED panel with up to 4,500 nits of brightness.
Both models are part of nubia’s effort to differentiate itself through minimalist hardware and practical AI features rather than performance-heavy specifications.
The brand, under ZTE’s smartphone division, has been gradually expanding in Southeast Asia through online retail and pop-up events aimed at students and young professionals.
At the local event, nubia also promoted 11.11 Mega Deals across its other lines, including the Neo 3 GT 5G and V70 series, signaling an aggressive online push in advance of the holiday sales cycle.
