For the full year 2022, the tablet market saw a decline of 3.3% year over year, ending two years of solid growth although shipments remain well above pre-pandemic levels.
2022 ended with shipments of 1.21 billion units, which represents the lowest annual shipment total since 2013 due to significantly dampened consumer demand, inflation, and economic uncertainties.
LinkedIn said forward-thinking marketers should be looking at how they shift their priorities this year and focus on how they can humanize their brand with emotion-led campaigns and thought leadership activity.
Global shipments for traditional PCs fell below expectations in the fourth quarter of 2022 (4Q22) as 67.2 million PCs were shipped, down 28.1% from the prior year, according to research firm IDC.
Research conducted by research firm GlobalData noted that the technology world is already seeing a shift towards mixed reality such as Meta’s Quest Pro virtual reality (VR) headset with the VR headset market set to generate global revenues of $50 billion by 2030.
The research unveiled that 84% of respondents (IT decision-makers [ITDMs]) believe that the IT department is more responsible for business innovation than ever before and 77% of decision-makers felt that IT could drive greater innovation if it had a stronger leadership position.