Though demand and the global economy remain subdued, PC shipments have increased in each of the last two quarters, slowing the rate of annual decline and indicating that the market has moved past the bottom of the trough.
The study of more than 1,500 marketing professionals across the globe, including over 700 in Asia Pacific revealed that the majority of marketers in the Philippines (82%) believe AI will significantly change how they work in the next year, and 53% hope it will help them be more productive.
Although the market slightly exceeded expectations by reaching just over 29.9 million units, it still fell short of pre-Covid levels observed in the second quarter of 2019, signaling that recovery remains a work in progress following the surge in volume witnessed from 2020 to 2022.
This growth came at the expense of overall market value as average selling prices (ASPs) fell due to increased competition and discounting by retailers seeking to reduce excess inventory.
According to Bain & Company's ’s fourth annual Global Technology Report 2023 released recently, the current generation of AI tools and models could help companies speed up 20% of worker tasks without loss in quality.
The study showed that the region’s doctors attend digital learning events at a higher rate (3.9 times per month) compared to in-person events (3.0 times per month).
The year-on-year decline in inkjet and laser products can be ascribed to reduced demand from Asia-Pacific customer groups in all segments except small offices and very large businesses.
