APAC

Filipinos, Malaysians, and Vietnamese Kaspersky users accounted for over half of the over 12 million phishing attempts logged in H1 2022.

Asians’ close relationships with their smartphones makes them particularly vulnerable to mobile banking Trojans.

The research pointed out that as many as one out of every three consumers are skeptical about branded content on social media, with audiences looking for authentic and credible content – preferably in a short video format – that educates and informs without hard-selling the product.