Thursday, March 5, 2026
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customer engagement platform

Report: Pinoys want transparency, personalization from brands when using AI

97% of Philippine companies say AI is already improving customer-facing operations such as support, marketing, and personalization.

Global study: Pinoy consumers lead in demanding brand transparency in AI use

In a global study conducted by customer engagement platform Twilio, 77% of Filipino consumers want clear information on how their data is used in AI, but only 53% of brands are fulfilling this critical expectation.
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