The market for traditional PCs grew 13.1% year over year for the full year 2020 with the catalysts being work from home, remote learning, and restored consumer demand.
Much of the growth continues to be driven by mature markets in which trade-in emulates a form of subsidy to push consumers to upgrade, according to research firm IDC.
The figure is more than average for all organizations in the region (74%) but still less than Asia Pacific culture of innovation leaders, where almost all (98%) agree that innovation is a necessity to staying resilient during a crisis.
The surge was driven by seasonality, new product launches, and the global pandemic. New products from the likes of Apple, Samsung, and others helped renew interest in popular categories such as smartwatches and hearables.
According to research firm IDC, the year-over-year expansion was driven by the demand for low-end, cost-effective inkjet devices for home working and home education.
The country’s GDP by 2024 stands to gain between $26 to $28 billion with the digitalization of Filipino small and medium enterprises, according to the 2020 Asia Pacific SMB Digital Maturity study commissioned by networking hardware maker Cisco.
In total, 353.6 million smartphones were shipped during 3Q20 and while the market declined, the results were stronger than IDC's previous forecast of a 9% year-over-year decline.
Continuity of business and online schooling have led to double-digit growth in the traditional PC market, as global shipments grew 14.6% year over year in Q3 of 2020, according to analyst firm IDC.
