The figure is more than average for all organizations in the region (74%) but still less than Asia Pacific culture of innovation leaders, where almost all (98%) agree that innovation is a necessity to staying resilient during a crisis.
The surge was driven by seasonality, new product launches, and the global pandemic. New products from the likes of Apple, Samsung, and others helped renew interest in popular categories such as smartwatches and hearables.
According to research firm IDC, the year-over-year expansion was driven by the demand for low-end, cost-effective inkjet devices for home working and home education.
The country’s GDP by 2024 stands to gain between $26 to $28 billion with the digitalization of Filipino small and medium enterprises, according to the 2020 Asia Pacific SMB Digital Maturity study commissioned by networking hardware maker Cisco.
In total, 353.6 million smartphones were shipped during 3Q20 and while the market declined, the results were stronger than IDC's previous forecast of a 9% year-over-year decline.
Continuity of business and online schooling have led to double-digit growth in the traditional PC market, as global shipments grew 14.6% year over year in Q3 of 2020, according to analyst firm IDC.
While the recent surge in PC and tablet demand still has some legs, research firm IDC said it expects the market to decline in 2021 as businesses and consumers continue to deal with the economy uncertainty brought on by the pandemic.
The Covid-19 pandemic continues to bring a host of challenges to most vendors, especially those whose manufacturing sites are in China and neighboring countries, including the Philippines and Indonesia.