E-commerce platform Lazada is set to run its annual “11.11 Lazada Biggest Sale” mega campaign with the refreshed goal of helping brands and sellers not only to scale their customer connections, but to respond to the rise of ‘Shoppertainment’ among the Filipino consumer base.
The announcement came out on Monday, Oct. 24, just a few weeks after Shopee encountered a major debacle when a number of its subscribers launched a boycott against the shopping app for signing up controversial singer-actress Toni Gonzaga, a known Marcos supporter, as a brand ambassador.
Building customer trust and developing a technology-enabled supply chain is what e-commerce solutions provider Etaily, a new player in providing end-to-end omnichannel services to online enterprises, emphasized during the first iteration of its thought leadership series dedicated for the fast-moving consumer goods (FMCG) industry.
Online shopping site Lazada kicked off its year-end mega campaigns with the much-awaited 9.9 Mega Brands Sale from September 9 to 11, spotlighting exciting in-app features, spectacular deals with up to 90% off, free shipping (as fast as 3 days in Metro Manila) and stackable vouchers.
Online shopping site Lazada has announced its new brand proposition, Add to Cart. Add to Life., alongside the launch of LazLive+, a curated interactive live content series that brings together experts to share tips and skills with shoppers.
Lazada Philippines spent more than P1 billion in March 2022, while Shopee Philippines came in second with total digital advertising spend of P321.23 million.
Marking 10 years in the Philippines and Southeast Asia, e-commerce platform Lazada is throwing a big party and inviting shoppers to embark on their own personalized Lazada journey with the app’s Time Machine feature.
