Sunday, June 23, 2024
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Nielsen

Nielsen adds YouTube measurement in Total Ad Ratings

Consumer research firm Nielsen has included YouTube measurement in its Total Ad Ratings across the Philippines, Thailand, and Indonesia that would allow advertisers a more holistic view of their audiences.

Lazada, Shopee top spenders on digital advertising in PH

Lazada Philippines spent more than P1 billion in March 2022, while Shopee Philippines came in second with total digital advertising spend of P321.23 million.
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