“We aim to diversify our product experiences to suit the needs and wants of different types of consumers. As we continuously expand our e-commerce programs and platforms including a potential expansion in Lyka as part of the brand’s e-commerce pipeline in an effort to meet the needs of the more digital consumers, we’re also innovating in-store experience for consumers who still prefer going to our stores by gamifying their product experiences to allow them to get a better feel of which OPPO smartphone suits their needs best.”
