Regardless of their niche market, enterprises need to adapt to the rising “Shoppertainment” trend to drive consumer engagement and generate business opportunities, TikTok regional branding partnerships head for Southeast Asia David Jay Gomez shared in an exclusive interview with Newsbytes.PH.
The research pointed out that as many as one out of every three consumers are skeptical about branded content on social media, with audiences looking for authentic and credible content – preferably in a short video format – that educates and informs without hard-selling the product.
