Filipino consumers are increasingly using messaging apps to interact with businesses, with Viber maintaining its position as the country's dominant platform despite the rapid growth of alternative channels, according to a new report from cloud communications company Infobip.
Infobip’s study found that WhatsApp is the undisputed global dominator in chat apps today. In the Philippines, however, it is Facebook Messenger, followed by the rapidly growing chat platform, Viber, that are the country’s most popular chat apps.
WhatsApp is set to change its privacy policy in a way that would allow the sharing of data with third-party companies hosted by its parent firm Facebook, the NPC said.
Globe Telecom has forged a partnership with WhatsApp to allow customers to enjoy free access to the mobile messaging app with a prepaid promo or postpaid plan subscription.
