Sitel breaks ground for 16th site in PH, 3rd in Tarlac

BPO firm Sitel recently held its groundbreaking ceremony for its third site in Tarlac, bringing to 16 the total number of customer contact service centers in the country.

Photo shows (L-R) Ricardo Bertucci, Sitel director of facilities and real estate; Marky Salvador, Sitel Tarlac site director; Haidee Enriquez, Sitel general manager – PH Countryside; Craig Reines, Sitel chief operating officer – APAC; Faraday D. Go, Robinsons Land Corp. officer buildings division EVP and general manager; Honor S. Mendoza, SPES Construction president; and Cher Retirado, Sitel APAC project management office director

Since it set up shop in the Philippines in 2000, Sitel has enjoyed steady growth in the local market due to the country’s business-friendly climate and rich pool of highly skilled talent with strong customer service orientation and an aptitude for complex outsourcing processes.

Currently, Sitel employs over 22,000 associates across centers in Metro Manila, Baguio, Tarlac, and Palawan.

“We are delighted to break ground on the latest Sitel site in Tarlac,” said Craig Reines, Sitel chief operating office for Asia Pacific. “Tarlac has been a phenomenal location for Sitel over the past three years and still exhibits tremendous growth potential.”

Breaking ground on the new facility reinforces Sitel’s commitment to increase its footprint in the country and particularly in rural areas to create more jobs for Filipinos outside of the metropolitan. The new site offers even more of the region’s talent a chance to belong to a leading global brand and strengthens Sitel’s partnerships with the community.

“Since we opened in Tarlac, we have made key collaborations in the region,” said Haidee Enriquez, Sitel general manager for PH Countryside. “From our invaluable partnership with Robinson’s Land Corporation, to the incredible support we receive from PEZA and Tarlac’s local government, to partnerships established with schools and local businesses, Sitel has become an integral part of this community and we look forward to working together even more as we launch this latest site.”

The Sitel Tarlac 3 facility will boast a Modern Filipinana theme and highlight the latest innovations in workspace technology, design aesthetic, and amenities.

“We are creating a best-in-class facility that our employees can call their second home,” Cher Retirado, Sitel Asia Pacific project management office director. “We want to create a space where associates can work efficiently, collaborate, and innovate.”

Sitel’s third site in Tarlac is set to open by late September 2019.

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