Tuesday, July 23, 2024

UA&P team is Asia Pacific winner of Google tilt

A team composed of students from the University of Asia and the Pacific (UA&P) was recently declared the winner for Asia-Pacific in a global online contest sponsored by tech giant Google.

The UA&P contingent, comprised of students Hannah Ishael Tan, Danna Anne Marie Lee, and Kyne Darby Santos, triumphed at the annual Google Online Marketing Challenge (GOMC), which is now in its fifth and most competitive year yet.

A total of 11,000 students from 86 countries/territories participated in this year?s competition. Students were given an AdWords online advertising budget of $250 and three weeks to help a local business improve their marketing campaign.

The UA&P team, under Professor Kahlil Corazo, worked with Olivia and Fifth, a fashion boutique. The student team increased current and future sales by boosting alert sign ups and order leads.

The global winning team comes from the Warsaw School of Economics in Poland, under Professor Tymoteusz Doligalski.

The team of Piotr Wawrysiuk, Kamil Borkowski, Joanna Sakowska, Aneta Maliszewska, and ?ukasz Kanownik worked with Rowery Embassy, a bicycle company in Warsaw that specializes in beach cruisers.

The team is the first ever global winner to come from Europe and helped to increase bicycle sales and brand awareness. Their three-week campaign generated almost 40,000 impressions and over 300-percent return on investment.

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