Friday, June 21, 2024

Globe says it gained nearly 2M prepaid subs in Q1

Ayala-led operator Globe Telecom said it continued to strengthen its share in the prepaid market as it gained more prepaid subscribers in the first quarter of 2013.

The telco added over 506,000 subscribers during the period for its Globe Prepaid brand, up 32 percent and 71 percent from last year and last quarter, respectively.

This brought year-to-date Globe Prepaid subscribers to about 16.9 million, 7-percent higher than last year?s 15.8 million and 3 percent above previous quarter?s 16.4 million.

Meanwhile, its mass market brand TM gained close to 1.4 million subscribers, almost three times the level in the same period last year and almost twice the level in the previous quarter.

As a result, net subscriber additions, including postpaid, increased substantially to 2 million, more than double last year?s level of about 984,000 and 90 percent higher than previous quarter?s 1.1 million net incremental subscribers.

As of end-March 2013, Globe total prepaid subscriber base stood at 33.3 million, up 13 percent year-on-year from 29.5 million the previous year, with the TM subscriber base growing by 20 percent on the back of affordable and competitive voice, SMS, and mobile Internet offers for the DE market.

?Our mobile business remains fundamentally strong and continues to be in an uptrend given the success of the programs that we have implemented particularly, the revolutionary customizable plans that are now being enjoyed by our prepaid subscribers,? said KD Dizon, head of Globe Prepaid.

?With Globe GoSakto, gone are the days where subscribers have to content themselves with pre-made or canned promos. You can now create, customize, and design your very own prepaid promo based on your liking, plus name it and share it on Facebook.?

In the first quarter of the year, Globe Prepaid unveiled its GoSakto service, an innovation that lets prepaid subscribers create their own prepaid promo from scratch and choose the type and number of calls, texts and data they need for the day, week, or month, based on their needs, budget, and lifestyle.

Globe Prepaid subscribers can also name their promo and share it on Facebook. Subscribers can create their GoSakto promo via the self-service menu *143#, the Globe website or the GoSakto Facebook App.

According to Issa Cabreira, Head of TM, the ?astig? brand of Globe will continue its commitment of providing innovative and affordable promos.

?We understand that our subscribers value their hard-earned money, that is why TM is committed to give subscribers value for money promos like the TM Extend that stretch the life of any TM promo for only P5, a cost that?s definitely easy on the pocket of every Filipino,? Cabreira said.

TM, the mass market brand of Globe has strengthened its position in the market with its customized offers and promos especially in the regions, where it has attracted a strong base of consumers.

TM broke new ground with its own innovation: TM Extebd, a service that extends the validity of its best-selling promos by 24 hours.

The mass market brand also launched a new denomination for its AstigFB mobile internet service to provide subscribers with unlimited Facebook usage for 2 days for only P15.


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