Tuesday, March 5, 2024

Citi adds mobile app to new online banking platform

Banking giant Citi recently announced that its CitiDirect Online Banking platform is now transforming into CitiDirect Banking Evolution (BE), which will offer a suite of portal-based Web services and an integrated mobile solution.

Citi country officer Batara Sianturi

Citi country officer Batara Sianturi said during the launch event at Citi?s Smart Branch in Makati City that the latest innovation is part of Citi?s global strategy to become the world?s leading digital bank.

?Citi is a major player in the global transactions business, servicing financial institutions, corporate, investors and consumers to make payments and manage their cash. We leverage our global capabilities and continued investments in technology to provide our corporate clients in the Philippines a seamless, user-friendly and convenient platform with CitiDirect BE,? added Sianturi.

Citi Asia Pacific Treasury and Trade Solutions (TTS) regional product manager George Worden led the live demonstration of the latest interface, teaching corporate clients how to navigate the application on desktop computers, laptops, and mobile devices.

A newly designed single-entry portal offers one-click access to CitiDirect BE?s transaction capabilities, while also providing new analytic applications such as trend analytics scorecards, self-service tools, and interactive business intelligence functionality.

Providing another window into CitiDirect BE is CitiDirect BE Mobile which offers a secure mobile interface to meet the growing demand for flexibility. Real-time SMS alerts and payment notifications, as well as account balance and transaction inquiries, are among the features of this new mobile alternative.

?With the incorporation of Citi Direct BE Mobile, we give clients the power to control their accounts whenever they want and wherever in the world they may be. This service provides an alternative to desktop and laptop computers, thereby streamlining business processes while enhancing speed, efficiency and productivity,? said TTS country head John Ong.

At the event, TTS in-business control officer Ritzi Roldan also talked about the dangers of Manually Initiated Funds Transfers or MIFT, emphasizing the need to move into electronic banking.

The bank said CitiDirect BE provides a gateway to a breadth of online banking products across more than 90 countries and in over 135 currencies. The seamless transition to CitiDirect BE assures a client-friendly upgrade to over 60,000 clients and more than 400,000 users worldwide.


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