Microsoft Devices holds first phone launch in PH

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By Tom Noda

After making a global announcement that it is dropping the ?Nokia? brand, Microsoft?s new mobile phone division officially held its first mobile phone launch in the Philippines with a new handset still bearing the Nokia name.

Karel Holub, general manager of Microsoft Mobile Devices Sales in the Philippines (extreme left) with executives from Air Asia, Grab Taxi, and Globe Gcash
Karel Holub, general manager of Microsoft Mobile Devices Sales in the Philippines (extreme left) with executives from Air Asia, Grab Taxi, and Globe Gcash

At a post launch event at Bonifacio Global City on Tuesday, May 13, Microsoft Devices unveiled the new Lumia 630, the first dual-SIM Lumia smartphone running on the Windows 8.1 operating system.

The Nokia Lumia 630 features a ClearBlack 4.5-inch LCD screen powered by a 1.2GHz quad-core Qualcomm Snapdragon 400 processor.

Priced at P7,990, the smartphone will hit local store shelves on May 30.

Lumia 630 bears a new matte polycarbonate design with changeable shells available in bold bright colors of orange, green, yellow, matte black and white.

The handset?s integrated features include one-swipe notifications from Action Centre, the new Microsoft Enterprise feature pack, Microsoft Office, OneDrive, and Here Maps, and Drive+.

Its 4.5-inch ClearBlack screen is also said to offer better entertainment experience with Xbox games, and Storyteller.

Already installed in the device are popular applications in the Philippines such as Grab Taxi, Air Asia mobile, and Globe GCash.

With 1830mAh battery, the phone’s new SensorCore is claimed to bring low power motion sensing.

In terms of storage, Lumia 630’s memory is expandable by up to 128GB using a SD card, fit for users who save and switch locations of pictures, videos, music, maps, and apps.

Karel Holub, general manager of Microsoft Mobile Devices Sales in the Philippines, said Lumia 630 dual-SIM will empower users to connect on their own terms with the phone’s high-end technologies, apps, and Windows 8.1 OS.

“We believe the Lumia 630 dual-SIM is undoubtedly the best smartphone in its affordable price range,” Holub said.

Also at the event, Microsoft Mobile Devices announced the availability of the Nokia MD-12 Bluetooth Speaker, priced at P1,990. The gadget, which is a separate product from the Lumia 630, connects wirelessly using the new Device App Hub app.

Nokia Lumia 630 dual-SIM specs:

? Operating System
Windows Phone 8.1

? Display
4.5″ FWGA display, ClearBlack LCD, Gorilla Glass 3

? Battery
1830mAh

?Connectivity
3.5G, WLAN and Bluetooth 4 connectivity

? Processor
1.2GHz quad-core Qualcomm Snapdragon 400

? Camera
5MP Camera w/ HD video recording

? Memory
512 MB RAM, 8GB eMMC with 128GB micro SD card support

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