PLDT has reported that Smart Communications and Sun Cellular continue to dominate the mobile postpaid segment with a 16% increase of subscriber base to over 2.8 million,? or more than 387,000 net additional subscribers for 2014.
This represents 55% of the total Philippine mobile postpaid market, the carrier said.
The postpaid segment also ended 2014 with P21.7 billion in revenues, a 14% or P2.6-billion increase from the previous year. Postpaid revenues now account for 21% of total cellular revenues for the PLDT wireless business.
?The gains posted by Smart and Sun in 2014 are attributed to PLDT?s integrated wireless network with unparalleled capacity, reach and resiliency, and premium-packed device and content offers,? said Charles A. Lim, EVP and wireless consumer division head of Smart and Sun.
In 2014, Smart unveiled a strong lineup of smartphone offerings for all types of postpaid users, including flagship devices such as the Samsung Galaxy S5, the Samsung Galaxy Note 4, the Sony Xperia Z1 and Z2, and the iPhone 6 and 6 Plus.
Smart also introduced postpaid plans that came with power-packed entry-level handsets, data allowance, and access to unlimited music streaming via Spinnr. On top of this, postpaid subscribers were also given access to 35 million songs on-the-go through Smart?s exclusive partnership with global music streaming service Deezer.
To further bolster its postpaid growth, Smart recently introduced a revitalized postpaid lineup with better handset choices, bigger data volume allowances, and even free music streaming via Deezer for two years. Starting at P999 a month, users can choose from a range of premium handsets that include the Sony Xperia M2 Aqua, the Samsung Galaxy A5, and the Sony Xperia Z3.
