Saying it is an efficient marketing platform, e-commerce firm Lazada Philippines held its first Marketing Solutions Workshop at F1 Hotel in Bonifacio Global City last August 10.
Titled “How to Win on E-commerce”, the objective of the event was to showcase various tools and technologies that, when applied to a company?s digital marketing strategy, can propel an online business to success. The event was by Lazada?s brand partners including Disney, Canon, Casio, JBL, Pedigree, FitBit, and Bench.
Reputable names in the e-commerce industry spearheaded the different online marketing solutions sessions. Lazada Philippines co-founder and CEO Inanc Balci briefly explained the local e-commerce landscape which brands must understand to thrive in the online retail space.
His session was then followed by a keynote presentation by Lazada Philippines chief marketing officer Tristan de Belloy, who emphasized that Lazada is not only a selling destination for brands but is also an efficient marketing platform on its own.
De Belloy expounded on the new tools developed by Lazada such as brand traffic performance reports, sponsored product ads, and its live streaming capacity via Lazada Social TV ? all of which brands could use to improve sales.
Country head of Google Philippines, Kenneth Lingan, shared his thoughts about winning in a mobile-first market as the accessibility and demand for smartphones are rising fast.
The last session was led by Ash Mandyhan, the Philippine lead for client solutions of Facebook. He shared how brands need to rethink the way they use social media.
The workshop was an overall success, with brand representatives taking home key insights on how to sharpen their digital marketing strategies.