To fully realize their user-centric strategy for the region, ICT solutions provider Versatech and pro audio brand Bose Professional recently held a business gala with enterprise partners to usher in a new year of partnerships between manufacturers and resellers.
Versatech and Bose Professional have expanded the line of products and technologies and will deploy them with the brand’s regional direction in mind.
Some of the participants present during the event were dealers, architects, consultants, system integrators/installers, sound rental companies, and the target end consumers.
According to Bose regional manager Christian Liebenberg, the regional user-centric strategy will continue to be their focal point with their enterprise initiatives.
Some of the latest additions to their current offering lineup and portfolio include “DesignMax,” “PowerSoft” amplifiers, and “PowerShare” — all of which are designed to act as a system for larger venues.
“Bose Professional’s extended range of products and systems will provide the growing market in the Philippines with a more comprehensive portfolio of audio solutions than ever before. Through our partnership with Versatech, we are confident in enhancing our presence in the market and consolidating our position as a globally respected audio brand that users in the Philippines already know and trust,” Liebenberg said.
Bose Professional will now join other tech brands such as HiSense, Skyworth, Apacer, Canon, and Kingston Technology under the Versatech umbrella.
Versatech executive vice president Stephen Yu said the company’s network has seen unprecedented presence in key primary markets — from retail, education, transportation, hospitality, enterprise, government, and even house of worships.