Sunday, May 26, 2024

11 ways Lazada took its ‘11.11’ sale to the next level this 2021

Online shopping platform Lazada took this year’s 11.11 to new heights, pulling off record-setting numbers — from over a billion minutes spent on the app by shoppers region-wide to more than P126 million worth of Lazada Bonus discounts collected.

Here are 11 facts from this year’s Biggest One-Day Sale:

  1. This year’s 11.11 shoppers enjoyed over 8 million of their lowest and best deals.
  2. A total of 1 billion minutes was spent by consumers on the app across the region. That’s like binge-watching Lazada brand ambassadors Bea and Kath’s vlogs 22 million times.
  3. A record-breaking 800,000 sellers and brands across the region participated in this year’s Biggest One-Day Sale of the Year, of which 200,000 where MSME sellers in the Philippines. Can you imagine going through 8,000 malls with 100 stores in it, within 24 hours?
  4. Lazada Philippines’s 11.11 Super Show raked in a total of 5.3 million views across all channels — that’s like twice the entire population of Quezon City tuning in during the show.
  5. Filipino shoppers collected a staggering P126 million worth of total discounts from Lazada Bonus on the app.
  6. Ka-Lazadas also earned a total of P308 million cashback just by shopping this 11.11. That can buy enough lechon to feed 470,000 people.
  7. Lazada Wallet transactions were up 15 times more on 11.11 compared to a normal day.
  8. Over 3 million home and living items were sold. Enough for every member of the Home Buddies Facebook Community.
  9. Filipino fashionistas checked out a total of 2.3 million clothing items. That’s close to 1 million TikTok OOTDs.
  10. In the first 11 minutes of the sale, shoppers also bought a whopping 30,000 mobile phones – this is 2.5 times higher than last year’s numbers. Pet parents also stocked up on 200,000 pet supplies, that’s enough to clothe or feed the 1,000 animals in the Manila Zoo 200 times.
  11. The fastest delivery of a 11.11 purchase was done in under 30 minutes, with romance books and desktop computers. Frozen meat products are a close runner-up with under an hour.

Lazada Philippines CEO Ray Alimurung said, “We’re delighted that our flagship 11.11 shopping festival continues to deliver a best-in-class Shoppertainment experience for shoppers, who see Lazada as their one-stop destination to be entertained while having access to top deals, rewards, and great content. As more Filipinos embrace a digital economy, we are heartened to see more of our partner brands and sellers leveraging Lazada’s 11.11 as an avenue to effectively reach more new consumers in the country, and increase engagement to drive sales for their business.”


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