Monday, June 24, 2024

Twitter posts banner year for gaming in 2021

The year 2021 was another record-breaking year for gaming chatter on Twitter as game publishers, media, streamers, e-sports leagues, commentators, and players flocked to the social media site.

In fact, 2021 garnered more than 2.4 billion Tweets about gaming, up 14% year over year and more than 10x increase from 2017. Fourth quarter was also the biggest quarter for gaming conversation ever on Twitter.

Meanwhile, Indonesia, the Philippines, and Thailand remain to be top communities for gaming as each earned a spot in the top 10 countries Tweeting the most about gaming globally.

The gaming community around the world came to Twitter to be part of the biggest moments in gaming in 2021, such as the return of in-person esports events and new game releases like Halo Infinite.

Interestingly, 2021 was the year where NFTs took center-stage as the media rapidly grew interest in covering news and stories on digital assets.

Here’s a look at Twitter’s global gaming conversation insights from 2021:

In the Philippines, Genshin Impact (@GenshinImpact) was the Most Tweeted About Game in 2021 followed other equally-popular games such as Valorant (@PlayVALORANT), Roblox (@Roblox), League of Legends (@LeagueOfLegends), and Minecraft (@Minecraft) in the top five. When it comes to esports teams, Team Secret (@teamsecret) is the Most Tweeted About Esports Team in the Philippines in 2021; followed by OG (@OGesports), T1 (@T1), Sentinels (@Sentinels) and G2 ESports (@G2esports).

“As we continue adjusting to life in the middle of a pandemic, people are finding new ways to make connections with various communities, and one of them is through gaming,” said Maurizio Barbieri, head of sports and gaming partnerships for SEA and Greater China at Twitter.

“The growing conversations that happened around gaming on Twitter reflect the increasing attention from the public on Twitter about various games, esports teams, and gaming personalities. Twitter is about connecting people and brands to give them the latest updates for the industry through conversations that happens #OnlyOnTwitter.”


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