Saturday, February 24, 2024

Smartphone vendors in PH tablet market drove growth in Q1, says IDC

According to research firm IDC, the Philippines tablet market grew by 34.3% year-on-year in the first quarter of 2022 as smartphone vendors expanded their product portfolios.

“While slowing procurements for tablets in education posed a 23.9% decline in 1Q22 compared to last year, this segment outperformed expectations and is anticipated to continue to drive the commercial segment for the rest of the year despite the election ban period,” said Angela Medez, market analyst at IDC Philippines.

“Acknowledging the evolving need of consumers for a range of smart devices while taking advantage of their existing channels in the country, smartphone vendors such as realme, Xiaomi, Nokia and most recently, Asus, boosted their IoT ecosystems by introducing multiple product lines like tablets,” Medez added.

“While the tablet market might be on a downward trend, the introduction of new models with bigger screen sizes and LTE/5G supported tablets can drive upgrades in the consumer segment,” said Medez.

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