Monday, December 11, 2023

Google conducts ‘DEEP’ workshop for micro firms in PH

Google Philippines has partnered with the Department of Trade Industry (DTI, International Trade Centre (ITC), and the International Chamber of Commerce (ICC) in conducting Google’s Digital Export Enablement Program (DEEP) which upskills entrepreneurs on how to maximize Google tools for their businesses.

Google said local micro, small, and medium enterprises (MSMEs) will get the opportunity to modernize and perform better with the launch of DEEP.

In the free two-day workshop, participating entrepreneurs learned how to properly use Google’s Business Profile feature, as well as other important digital export-relevant skills and tools.

By combining the resources and expertise of all three organizations, DEEP aims to facilitate a unique cross-border entrepreneurial journey for small businesses from Southeast Asia.

The program will continue to guide MSMEs, from identifying and comparing trade opportunities, understanding market access conditions, exploring trade finance options and the Incoterms governing contracts, to sharpening their skills in digital marketing and successfully growing their business through e-commerce channels.

“MSMEs are the beating heart of the economy. They make up nearly 99% of all businesses and their digitization promises great benefits for the country’s digital future and equitable growth,” Bernadette Nacario, Google Philippines country director, said.

“The Department of Trade and Industry is proud to support and participate in the Digital Export Enablement Programme (DEEP) program. In addition to training opportunities, this initiative will raise awareness of the free digital tools available to MSMEs to help them grow their business,” Jean Pacheco, DTI assistant secretary and Digital Philippines and Ecommerce Lead, said.

“We look forward to working closely with Google and other stakeholders to help more MSMEs succeed.”

Over 50 local MSMEs participate to modernize operations and enhance business operations through DEEP

DEEP is the latest Google initiatives to help Filipino MSMEs through training and digital tools. Examples of these digital tools include the aforementioned Google Business Profile, which makes businesses easily searchable; Grow With Google, which educates people on the right skills needed to upgrade and succeed further; and Google Market Finder, which guides entrepreneurs in expanding into the international market.

Last year alone, Google announced that its digital skilling program MSME Caravan, together with partners like the DTI, successfully trained more than 100,000 MSME owners and employees in the country.


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