Social media has proven a challenging battleground for sales forces. For better or worse, the Internet gives every disgruntled customer a platform to voice their dissatisfaction.
The notion that social media is nothing but a colossal waste of time is woefully misguided and inaccurate. Any company that participates in the information economy can greatly benefit from the constant flow of information and ideas generated over social networks.
Social business represents a significant transformational opportunity for organizations to create valued customer experiences, increase workforce productivity and effectiveness, and accelerate innovation.
Just as the Internet changed the economics of information and business models several years back, a new shift is occurring as the social networking phenomena shifts into global business.
