E-commerce platform Lazada is set to run its annual “11.11 Lazada Biggest Sale” mega campaign with the refreshed goal of helping brands and sellers not only to scale their customer connections, but to respond to the rise of ‘Shoppertainment’ among the Filipino consumer base.
The announcement came out on Monday, Oct. 24, just a few weeks after Shopee encountered a major debacle when a number of its subscribers launched a boycott against the shopping app for signing up controversial singer-actress Toni Gonzaga, a known Marcos supporter, as a brand ambassador.
