CIMB Group, the Malaysia-based parent company of CIMB Bank Philippines, is refining its growth strategy across Southeast Asia by focusing on niche roles in individual markets rather than pursuing a uniform approach across the region.
MoEngage’s platform will be leveraged to enable multi-channel engagement for the bank’s individual and enterprise banking customers across the country.
GCash says mobile technology could provide the key to digital opportunities to the majority of Filipinos who don?t have access yet to the formal banking system.
Regional bank CIMB has formally launched its banking presence in the Philippines, making known its aspiration to become the nation?s first all-digital and mobile-first bank.
