e-commerce

One factor hindering the growth of e-commerce in the country is the negative perception or attitude of Filipinos on making payments online.

Going omnichannel by tapping e-commerce while keeping a brick and mortar store will be the way to go for global players in the retail space.

The Philippines has the lowest share of mobile e-commerce traffic in Southeast Asia at 15% with Indonesia leading the pack with an 87% share followed by Vietnam at 26%.

Titled "How to Win on E-commerce," the objective of the event was to showcase various tools and technologies that, when applied to a company?s digital marketing strategy, can propel an online business to success.

E-commerce continues to thrive in the Philippines with six out of 10 Filipinos buying products and services online – an increase from only 46 percent in 2014 – with almost 60 percent of those below the age of 35 having shopped online using their mobile devices, according to recent Visa research.

Skyy Services, a Hong Kong-based provider of e-commerce solutions, has just launched in the Philippines its SkyyGuard service, an online trust seal solution for government, private, and public regulatory agencies worldwide.