Over the week, Lazada said its partner agencies have raised more than P2,000,000 through its digital giving platform to support frontliners and provide relief to the people affected by the virus.
The Phillipines will no doubt be a fascinating growth market for e-commerce and will leverage unique technological, business, and policy solutions to build and increase trust into the e-commerce ecosystem.
DTI secretary Ramon Lopez also predicts 100,000 MSMEs engaging in e-commerce in the next three years, noting that over 30,000 sari-sari stores in the barangay level have capabilities for e-wallet loading and transferring of funds.
The Philippines has the lowest share of mobile e-commerce traffic in Southeast Asia at 15% with Indonesia leading the pack with an 87% share followed by Vietnam at 26%.
Titled "How to Win on E-commerce," the objective of the event was to showcase various tools and technologies that, when applied to a company?s digital marketing strategy, can propel an online business to success.