In November of 2021, GCash introduced local personality Liza Soberano as its brand ambassador in the Philippines. This year, Soberano has decided to switch to Maya as its newest brand ambassador and chief advocacy officer alongside her Careless Music manager James Reid.
The latest feature of GLife, the one-stop shop lifestyle platform of mobile wallet services provider GCash, will now enable Filipinos to check out property listings from Ayala Land Inc. (ALI) brands and pay for reservation fees and real estate dues.
Mobile wallet provider GCash said it is set to move confirmation messages from text message inbox to the app inbox in a bid to improve security as well provide customers with easier access to their transaction history.