Klook

Klook’s Spring Readiness Index, which surveyed 900 travelers across nine Asian markets including the Philippines, found that 78% of respondents are planning trips to Japan during the March–April period, while 52% are eyeing South Korea.

Social media played a huge role in making Vietnam as the top travel destination for Filipinos in 2024, according to the results of the annual study of online platform Klook.

Domestic tourism is more popular among Filipinos with 92% of the survey respondents already having plans to travel domestically in 2024.

Social media is the top holiday inspiration tool, overtaking traditional search engines and online guides, the survey said.

Klook said Cebu remains highly attractive for domestic and foreign investors and tourists.

Hannah Hotel and Southwest are two examples of Klook merchants who are reaping the benefits of digitalization.

A study revealed that users in the Philippines are inclined towards international travel to neighboring countries like Singapore, Japan, and most especially Hong Kong. Locally, there is also a growth in uptake for domestic destinations like Boracay, Manila, Tagaytay, Cebu, Clark, and Subic.